Innovation Insurance Group

  • About
    • Company Profile
      • Annual Reports
        • 2014 Annual Report
        • 2013 Annual Report
    • Ty R. Sagalow
  • Our Services
    • Expert Witness
    • InsurTech
    • Product Development
      • Product Development Case Studies
    • Directors and Officers Insurance
    • Cyber Risk Insurance
    • Bitcoin Insurance Agency
      • BitCoin 101
      • Bitcoins FAQ
      • Bitcoin Video Series
      • Publications and Interviews
  • News
    • Speaking Engagements
    • IIG in the News
    • Bitcoin Industry News
    • Events
    • World Risk and Insurance News
      • Web Series Hosted
        by Ty Sagalow
        • What’s New in Insurance?
        • Innovations in Insurance
      • Interviews of
        Ty Sagalow
    • Gallery
  • Leadership
    • Publications and Interviews
      • Innovation and Product Development
      • D&O Insurance
      • Cyber Risk Insurance
      • Reputation Risk
      • Bitcoin
    • Innovation
    • Emerging Risks
      • InsurTech
      • Reputation Risk
      • Crowdfunding
      • Bitcoin Risk
      • Cyber Risk
    • Thoughts from Industry Leaders
  • Clients
    • Clients
    • Partners
      • Advisen, Ltd.
      • Hanover Stone Partners, LLC
      • CLM Advisors
  • Lemonade Book
    • Book Store – Buy the Book
    • Book Overiew
    • Interviews with the Author
    • Book Signing Gallagy
  • Contact Us
You are here: Home / Bitcoin Industry News / Adam Back’s $2.1B Bitcoin Treasury Play Set to Challenge MARA in BTC Holdings

August 16, 2025

Adam Back’s $2.1B Bitcoin Treasury Play Set to Challenge MARA in BTC Holdings

Bitcoin Standard Treasury Co. (BSTR), a bitcoin (BTC) treasury vehicle led by cryptography pioneer Adam Back, sees itself as a company with a mission to accelerate real-world bitcoin adoption.

But it might be setting out on another milestone: becoming one of the biggest corporate bitcoin holders.

The company, which is preparing to go public on Nasdaq by merging with Cantor Equity Partners (CEPO), already has 30,021 BTC on its balance sheet, with plans to grow its stack beyond 50,000 coins.

This will set it on the path of potentially overtaking MARA Holdings (MARA) as the second-largest corporate holder of BTC behind Strategy. MARA has more than 50,600 BTC, according to bitcointreasuries.net. Strategy has just under 629,000.

Currently, MSTR, MARA, and BSTR collectively hold roughly 710,000 bitcoin, which represents about 3.38% of bitcoin’s fixed supply of 21 million.

‘Liquidity, security, and scale’

Unlike some corporate treasuries that sit on bitcoin passively, BSTR intends to use techniques that include selling puts to accumulate BTC at lower prices, using bitcoin-backed revolvers and placing collateral with regulated tri-party custodians.

“We’re not interested in chasing DeFi yield or taking on counterparty risk we can’t manage. This is about liquidity, security, and scale,” Back said exclusively with CoinDesk. “Bitcoin was created as sound money and BSTR is being created to bring that same integrity to modern capital markets.”

The SPAC deal with Cantor combines, for the first time, traditional Wall Street financing with a bitcoin-denominated private placement of equity (PIPE).

In addition to 25,000 BTC contributed by the company’s founders, another 5,021 BTC will be raised from the bitcoin community.

The company is also raising up to $1.5 billion in fiat financing, the largest PIPE ever announced alongside a bitcoin treasury SPAC merger.

  • $400 million in common equity at $10 per share.
  • Up to $750 million in convertible senior notes (30% conversion premium, $13 per share).
  • Up to $350 million in convertible preferred stock with a 7% dividend and a $13 per share equivalent conversion price.

CEPO could add up to $200 million from its trust, subject to redemptions.

“By securing both fiat and bitcoin funding on day one, we are putting unprecedented firepower behind a single mission: maximizing bitcoin ownership per share while accelerating real-world bitcoin adoption,” Back said.

A first for bitcoin treasuries

The in-kind PIPE allows investors to deliver BTC at closing and potentially capture upside before settlement. Back said the approach was designed to appeal to both crypto-native players and traditional managers seeking exposure without waiting for post-close market buys.

The firm’s CIO Sean Bill, who previously helped a U.S. pension fund make one of the first institutional allocations to BTC, said the strategy resonated with traditional investors. “We’re building the Berkshire Hathaway (BRK) of Bitcoin, an actively managed Treasury that will pursue yield and alpha strategies, and strategic acquisitions within the Bitcoin ecosystem”.

“We’re flipping the script on Wall Street as we seek to fuse Bitcoin into Finance and Capital Markets, unlike other Treasury companies we’re not coming to Wall Street seeking fiat currency to buy Bitcoin, we’re showing up with a 25,000 Bitcoin commitment and more importantly we issued the first ever Bitcoin in kind Equity PIPE in the United States, raising another 5,021 Bitcoins from OG Bitcoiners. We’re brining the Bitcoin to Wall Street. We believe that the future of finance runs on Bitcoin”,” Bill told CoinDesk exclusively.

Bridging bitcoin and Wall Street

The leadership team sees BSTR as a bridge between the bitcoin ecosystem and institutional capital markets.

“We’re bringing the traders, we’re bringing the bitcoiners to Wall Street,” Back said, noting the potential for the U.S. market’s liquidity to amplify the success of bitcoin-denominated convertibles that have already gained traction in Europe.

The deal is expected to close in the fourth quarter, with the company trading under the reserved ticker BSTO. If the raise is fully subscribed, the launch could set a new scale record for corporate bitcoin treasuries and offer a template for others looking to merge sound money with modern market instruments.

Author: James Van Straten

Filed Under: Bitcoin Industry News

Expert Witness

Ty Sagalow head shotTy Sagalow's unique background in legal, underwriting, policy drafting and claims – and his designation as a “qualified insurance expert” by the United States District Court for the Southern District of California – offers attorneys an unparalleled resource in D&O, E&O and Cyber insurance coverage disputes. He was also named "Most Helpful Expert" in a recent $8.7M coverage decision.

Mr. Sagalow served as Chief Underwriting Officer and General Counsel for AIG Executive Liability (formerly National Union Fire Insurance Company of Pittsburgh, PA), the world’s largest carrier of Directors and Officers Liability and Professional Liability Insurance. As General Counsel, Mr. Sagalow personally wrote or led teams that wrote all the D&O policies and many of the professional liability policies that AIG produced between 1988 and 2000 – policies which continue to serve as the foundational wording for the D&O and professional liability policies in the market today. As AIG Executive Liability’s Chief Underwriting Officer, Mr. Sagalow was charged with all underwriting interpretations and decisions for AIG D&O/E&O policies. In 2009, Mr. Sagalow headed up the team that rewrote all D&O policies for Zurich North America.

Ty is a cum laude graduate of Georgetown University Law Center and holds a LLM from New York University School of Law.

Bitcoin Insurance

Combining his talents as a network security insurance expert and an insurance product development expert, Ty Sagalow is the leading expert on the unique risk and insurance needs of the bitcoin industry.

With the successful sale of BitSecure(tm), the first bitcoin theft insurance policy in February of 2015, he is the first to create a sustainable, robust insurance policy to cover the theft of bitcoins and other virtual currency backed by an A-Rated, global “top 10” Property and Casualty insurance company.

Company Profile

Innovation Insurance Group is an insurance consulting firm and insurance brokerage founded by 30-year insurance executive, Ty R. Sagalow, former Chief Underwriting Officer, General Counsel and Chief Innovation Officer at AIG, and former Chief Innovation Officer at Zurich, NA and Tower Group. IIG focuses on three core practice groups: product development, expert witness services (primarily in the Management and Professional Liability areas), and bitcoin industry brokerage services.

Learn more about Ty R. Sagalow
Learn more about Innovation Insurance Group
Learn more about InsurTech Consulting
Learn more about Bitcoin Insurance Agency

Innovation Insurance Group, LLC BBB Business Review

Featured Topics

  • InsurTech
  • Innovation and Product Development
  • Directors & Officers Liability Insurance
  • Cyber Risk Insurance
  • Reputation Risk
  • Bitcoin Risk and Insurance
  • Emerging Risks
  • Interviews of Ty Sagalow
  • Gallery
  • Testimonials
  • Speaking Engagements

Featured Video Series

  • "What’s New in Insurance with Ty Sagalow"
  • "Innovations in Insurance hosted by
    Ty Sagalow"

Recent Speaking Events

  • Lawline How Is InsurTech Impacting the Insurance Industry? (Update) (8/16/23) (video)
  • The Future of Insurance (with Bryan Falchukc) (Video Podcast Aug 2022)
  • InsurTech Ohio Spotlight with Ty Sagalow (Podcast 5/10/22)
  • Meet the Godfather of Insurtech… (The Insurtech Leadership Podcast)(12/20/21)
  • Why Insurance Industry needs Lemonade Insurance-Style Business Models (Silicon Review, 2019)
  • CIIA Conference: Innovation, Culture and Technology
    May 13, 2021, Chili (Virtual)
  • Latin American Conference New Perspectives and Innovations for the Future of Insurance
    Nov 4, 2019, Mendoza, Argentina
  • All Speaking Engagements
  • 2016 Insurance Consultants Award
    2016 Insurance Consultants Award
  • 2017 Insurance Consultants Award
    2017 Insurance Consultants Award
  • 2017 Insurance Expert Witness of the Year
    2017 Insurance Expert Witness of the Year
  • AI 2017 InsurTech Consultant of the Year Award
    2017 InsurTech Consultant of the Year Award - AI International
  • 2018 Best Advisor Award – M&A Today
    2018 Best Advisor of the Year - M&A Today
  • 2018 Best Consulting Firm – Lawyers International
    2018 Best Consulting Firm - Lawyers International
  • 2018 Best Advisor of the Year - Corporate USA Today
    2018 Best Advisor of the Year - Corporate USA Today
  • 2018 Insuretech Consultant of the Year - Business Excellence
    2018 Insuretech Consultant of the Year - Business Excellence
  • 2019 50th Fasting Growing Company
    2019 50th Fasting Growing Company

Copyright © 2026 Innovation Insurance Group · Offices at Short Hills · 51 John F. Kennedy Parkway, First Floor West · Short Hills, NJ 07078 | Site Map | Log in