About the Book:

From The Making of Lemonade

“Hello, Mr. Sagalow?” The voice on the other end of the phone had a cultured British accent—not like this kid from Brooklyn.

“You don’t know me. I’m Daniel Schreiber. I’m calling from Tel Aviv. We googled ‘insurance’ and ‘innovation.’ Your name was the first, and really the only, one that came up.  My partner and I are looking for someone who can help us completely disrupt the insurance industry but we know nothing about insurance. That’s where you come in.”

“So what exactly is this idea of yours?”

“I can’t tell you anything over the phone. It’s highly confidential,” came the reply.

 “Is there anything you can tell me? What’s the name of your new idea?”

“Lemonade.”

I can’t say that I expected that.

“Lemonade,” I repeated. (Always a good thing to do when you don’t know what to say.)

“What’s your schedule for the rest of the week?” Daniel asked. “I can come by and explain our idea. It shouldn’t take more than two hours.”

“I can give you an hour,”

I noted in my calendar everything I knew about this new venture: “Israeli technology company with insurance/sharing-economy idea”. I didn’t even write down the word Lemonade. That name will never stick, I thought.

When I got home that night, my soon-to-be-wife, Jane, asked, “How was your day?”

 “The usual,” I said.

Boy, was I wrong.

 This book is about the creation of the most disrupting insurance company created in the last 100 years. A  small startup founded by two technology  entrepreneurs which changed the very dynamics of the carrier–insured relationship—or, rather, turned it back into what it once was.

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