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You are here: Home / InsurTech / The Making of Lemonade

The Making of Lemonade

 


About the Book:

From The Making of Lemonade

“Hello, Mr. Sagalow?” The voice on the other end of the phone had a cultured British accent—not like this kid from Brooklyn.

“You don’t know me. I’m Daniel Schreiber. I’m calling from Tel Aviv. We googled ‘insurance’ and ‘innovation.’ Your name was the first, and really the only, one that came up.  My partner and I are looking for someone who can help us completely disrupt the insurance industry but we know nothing about insurance. That’s where you come in.”

“So what exactly is this idea of yours?”

“I can’t tell you anything over the phone. It’s highly confidential,” came the reply.

 “Is there anything you can tell me? What’s the name of your new idea?”

“Lemonade.”

I can’t say that I expected that.

“Lemonade,” I repeated. (Always a good thing to do when you don’t know what to say.)

“What’s your schedule for the rest of the week?” Daniel asked. “I can come by and explain our idea. It shouldn’t take more than two hours.”

“I can give you an hour,”

I noted in my calendar everything I knew about this new venture: “Israeli technology company with insurance/sharing-economy idea”. I didn’t even write down the word Lemonade. That name will never stick, I thought.

When I got home that night, my soon-to-be-wife, Jane, asked, “How was your day?”

 “The usual,” I said.

Boy, was I wrong.

 This book is about the creation of the most disrupting insurance company created in the last 100 years. A  small startup founded by two technology  entrepreneurs which changed the very dynamics of the carrier–insured relationship—or, rather, turned it back into what it once was.

 

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For orders of 10+ books, we suggest ordering directly from the publisher’s site.

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Book Signings (click below then scroll down)

A.M. Best Interview: The Making of Lemonade

https://youtu.be/Uvrow7iH4JY

Company Profile

Innovation Insurance Group is an insurance consulting firm and insurance brokerage founded by 30-year insurance executive, Ty R. Sagalow, former Chief Underwriting Officer, General Counsel and Chief Innovation Officer at AIG, and former Chief Innovation Officer at Zurich, NA and Tower Group. IIG focuses on three core practice groups: product development, expert witness services (primarily in the Management and Professional Liability areas), and bitcoin industry brokerage services.

Learn more about Ty R. Sagalow
Learn more about Innovation Insurance Group
Learn more about InsurTech Consulting
Learn more about Bitcoin Insurance Agency

Innovation Insurance Group, LLC BBB Business Review

Featured Topics

  • InsurTech
  • Innovation and Product Development
  • Directors & Officers Liability Insurance
  • Cyber Risk Insurance
  • Reputation Risk
  • Bitcoin Risk and Insurance
  • Emerging Risks
  • Interviews of Ty Sagalow
  • Gallery
  • Testimonials
  • Speaking Engagements

Featured Video Series

  • "What’s New in Insurance with Ty Sagalow"
  • "Innovations in Insurance hosted by
    Ty Sagalow"

Recent Speaking Events

  • CIIA Conference: Innovation, Culture and Technology
    May 13, 2021, Chili (Virtual)
  • Latin American Conference New Perspectives and Innovations for the Future of Insurance
    Nov 4, 2019, Mendoza, Argentina
  • Reactions North America Re/Insurance Conference
    Sept 26, 2019, New York
  • Global InsuTech Conference
    June 18, 2019, New York
  • InsideTech
    June 13, 2019, New York
  • Latin America Reactions Conference, InsurTech
    May 23 2019, Miami
  • AIMU/MICA Marine Insurance - A Global Perspective: The Future of Insurance
    June 21, 2018, New York
  • 12th Property Innovation Summit: InsureTech and the Lemonade Way of Claims
    May 2, 2018, St. Petersburg, FL
  • Italy Insurance Forum
    April 11, 2018, Milan, Italy
  • FST: The Future of Insurance
    March 6, 2018, Sydney, Australia
  • Artificial Intelligence Conference
    January 29 - 30 - Miami Beach
  • Kennedys leadership summit: What Law Firms Can Learn from InsurTech
    January 20, London
  • All Speaking Engagements
    • 2016 Insurance Consultants Award
      2016 Insurance Consultants Award
    • 2017 Insurance Consultants Award
      2017 Insurance Consultants Award
    • 2017 Insurance Expert Witness of the Year
      2017 Insurance Expert Witness of the Year
    • AI 2017 InsurTech Consultant of the Year Award
      2017 InsurTech Consultant of the Year Award - AI International
    • 2018 Best Advisor Award – M&A Today
      2018 Best Advisor of the Year - M&A Today
    • 2018 Best Consulting Firm – Lawyers International
      2018 Best Consulting Firm - Lawyers International
    • 2018 Best Advisor of the Year - Corporate USA Today
      2018 Best Advisor of the Year - Corporate USA Today
    • 2018 Insuretech Consultant of the Year - Business Excellence
      2018 Insuretech Consultant of the Year - Business Excellence
    • 2019 50th Fasting Growing Company
      2019 50th Fasting Growing Company

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