Ex-JP Morgan Chase & Co executive Blythe Masters has joined bitcoin trading platform Digital Assets Holdings LLC as chief executive.
In a statement to the Wall Street Journal, the commodities veteran expressed her belief (paywall) that blockchain technology can restore confidence and trust in the financial markets.
Digital Assets, founded by entrepreneurs Sunil Hirani and Don Wilson in 2014, will allow financial institutions to trade digital currencies alongside digitised assets. The platform is expected to launch later today.
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