Gyft CEO Vinny Lingham has announced plans for his mobile gift card company to use bitcoin to enable gift card providers to issue more secure, consumer-friendly digital products.
Announced at the annual SXSW conference, the news was revealed during a conference panel that sought to address the real-world applications of bitcoin, and included Boost VC CEO Adam Draper; Chain founder Adam Ludwin; and ChangeTip CEO Nick Sullivan.
Currently in the R&D stage, the technology standard would “tokenize” gift cards, allowing gift cards to be transferred between peers and other digital wallets by using colored coins, or bitcoin tokens, issued on the bitcoin blockchain.
Powered by WPeMatico