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You are here: Home / Bitcoin Industry News / PEPE Slides 5% as Hype Fades Despite Elon Musk’s April Nod

June 26, 2025

PEPE Slides 5% as Hype Fades Despite Elon Musk’s April Nod

Pepe (PEPE) PEPE, one of the most prominent meme coins, is struggling to hold investor interest, falling 4.7% over the past 24 hours to $0.000009499, according to CoinDesk Research’s technical analysis model.

The token’s sharp decline marks a continuation of its recent downtrend, which has been marked by intense volatility and heavy intraday selling.

Once a retail darling with viral momentum and even a brief nod from Elon Musk back on April 9, PEPE has since slipped in market influence as attention shifts back to Bitcoin. Musk had briefly adopted a PEPE-themed profile picture that day, a move that sent waves through the meme coin space. Still, the hype has largely faded.

This downturn is part of a broader shift across crypto markets, where Bitcoin’s dominance has now climbed above 65%, a level not seen in over two years. The trend suggests growing investor preference for BTC over smaller altcoins, especially during periods of uncertainty and declining risk appetite. That shift is being felt acutely by high-beta assets like PEPE.

Despite brief price rebounds, PEPE remains under pressure, facing resistance near $0.00001013. Its failure to sustain rallies reflects broader rotation away from meme coins, and its future performance may hinge on whether market sentiment returns to riskier assets or stays anchored in large-cap names.

Technical Analysis Highlights

  • PEPE-USD traded within a 16.1% range, falling from $0.00001017 to $0.00000940 between 25 June 09:00 and 26 June 08:00 UTC.
  • Strong resistance formed at $0.00001013 during heavy selling between 25 June 14:00 and 16:00 UTC.
  • A short-term support zone developed at $0.00000946–$0.00000950, where price bounced repeatedly on moderate volume throughout late 25 June and early 26 June.
  • During the final 60 minutes of the analysis window, from 26 June 07:07 to 08:06 UTC, price moved from $0.00000959 to $0.00000955.
  • A spike of 91.9 trillion units at 07:17 UTC on 26 June coincided with a brief 3.1% rally.
  • Prices slipped 0.9% in the final minutes before close, reflecting short-term profit-taking.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

Author: Siamak Masnavi

Filed Under: Bitcoin Industry News

Expert Witness

Ty Sagalow head shotTy Sagalow's unique background in legal, underwriting, policy drafting and claims – and his designation as a “qualified insurance expert” by the United States District Court for the Southern District of California – offers attorneys an unparalleled resource in D&O, E&O and Cyber insurance coverage disputes. He was also named "Most Helpful Expert" in a recent $8.7M coverage decision.

Mr. Sagalow served as Chief Underwriting Officer and General Counsel for AIG Executive Liability (formerly National Union Fire Insurance Company of Pittsburgh, PA), the world’s largest carrier of Directors and Officers Liability and Professional Liability Insurance. As General Counsel, Mr. Sagalow personally wrote or led teams that wrote all the D&O policies and many of the professional liability policies that AIG produced between 1988 and 2000 – policies which continue to serve as the foundational wording for the D&O and professional liability policies in the market today. As AIG Executive Liability’s Chief Underwriting Officer, Mr. Sagalow was charged with all underwriting interpretations and decisions for AIG D&O/E&O policies. In 2009, Mr. Sagalow headed up the team that rewrote all D&O policies for Zurich North America.

Ty is a cum laude graduate of Georgetown University Law Center and holds a LLM from New York University School of Law.

Bitcoin Insurance

Combining his talents as a network security insurance expert and an insurance product development expert, Ty Sagalow is the leading expert on the unique risk and insurance needs of the bitcoin industry.

With the successful sale of BitSecure(tm), the first bitcoin theft insurance policy in February of 2015, he is the first to create a sustainable, robust insurance policy to cover the theft of bitcoins and other virtual currency backed by an A-Rated, global “top 10” Property and Casualty insurance company.

Company Profile

Innovation Insurance Group is an insurance consulting firm and insurance brokerage founded by 30-year insurance executive, Ty R. Sagalow, former Chief Underwriting Officer, General Counsel and Chief Innovation Officer at AIG, and former Chief Innovation Officer at Zurich, NA and Tower Group. IIG focuses on three core practice groups: product development, expert witness services (primarily in the Management and Professional Liability areas), and bitcoin industry brokerage services.

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